Exhibitor’s Guide


In this guide you will find all the necessary information to display in a correct, satisfactory way and according to the philosophy of the show.

Make sure you read it in full and carefully.

If you have any additional questions, please mail to info@luthierguitarshow.com. Keep in mind that both the Show and the LuCE association are non-profit and carried forward by volunteer work. This can make the response not immediate, we beg you understanding and patience.

Here you’ll find a small index to navigate through this Guide easily:

SOCIAL NETWORK: SHARING THE EVENT
HOTELS
RECEPTION OF INSTRUMENTS
HOW TO GET THERE
WHAT & HOW TO EXPOSE
SHOW SCHEDULE
SALES IN THE SHOW
INSTRUMENTs, AMPS & PEDALS TEST
ONLINE STORE
DEMOS & CONCERTS
SECURITY
getting the venue & unloading
instrument stands
cancellations


SOCIAL NETWORK: SHARING THE EVENT


The weeks before the show are an excellent time to broadcast the event. Use your channels in social networks and newsletters. Sharing the event page is a good way to ensure our success.
Reposting the publications of other social networks of the event is also a good idea:

#LuthierGuitarShow           #LuthierGuitarShow18

You can insert in your blog, website or social media our animated banners. Download them in a ZIP file!

Banners Download

 

HOW TO GET THERE


The exhibition will take place on October 13 and 14, 2018 in the “Nave de Terneras” Paseo de la Chopera, 10, 28045 Madrid.

From the Madrid Bus Station (Méndez Álvaro)

The 148 bus line and the 6 metro line (Legazpi station) communicate with the metro station, about 25 minutes away.

From the Atocha train station

Bus lines 6, 19, 85 and 86 connect both points in a half hour trip.

From the Madrid Barajas airport
BY BUs

The combination of lines 8 and 6 (Legazpi station) communicate with the Ternera Ship (1 hour)

https://www.metromadrid.es
BY BUs

By bus: The express line (203) from the airport goes to the Atocha railway station.
Atocha-T1: 30 ‘| Atocha-T2: 35 ‘| Atocha-T4: 40 ‘
http://www.emtmadrid.es/Aeropuerto

BY TRAIN

You can travel from terminal T4 to the Atocha train station with line C1 line
http://www.renfe.com/viajeros/cercanias/planos/madrid.html

 

SCHEDULE


The exhibition will begin on Saturday, October 13, 2018 at 10:00 and until 19:00.
The set up will begin at 8:30 a.m. Plan ahead to have everything ready at the start.

Sunday October 14 will begin at 10:00 and the show will end at 15:30 immediately after break down begins. It is important to take into account this schedule to plan the return trip. Depending on the destination it is possible to schedule the return trip on the same day.

 

RECEPTION OF INSTRUMENTs


For those who want to bring the instruments and equipment to be exhibited to Madrid through a parcel agency, a secure reception and storage service will be available.

We ask you to manage the shipment so that it arrives AS A DEADLINE on October 11, 2018. Attention, it must be borne in mind that on Friday, October 12 is a national holiday, so there is no parcel delivery on that day.

The shipment should be directed to,

La Banda-L
C/Murcia  nº 20 Local 1
28045, Madrid
ATt. Yolanda Saez / Luthier Guitar Show

 

Identify your shipment correctly to avoid any confusion.

The items sent by parcel will be found on the corresponding exhibition table on Saturday the 13th. Do not pick up any boxes for yourselves if you do not receive specific instructions to do so.

The packaging material should not be left in sight. It can be stored under the table or in the storage space enabled for it.

To return the shipment to the original destination, the collection must be scheduled from the same address. At the end of the show, and after repacking the exhibited objects, the packages will be collected in the venue. We kindly ask you to schedule the collection within three days and from Monday, October 15.

Do not forget the corresponding labels and packaging material!

Break down will begin once the sample is finished and when the public has left the premises. Out of respect for the public and the organization, please do NOT leave earlier. Exhibitors who violate this rule run the risk of not being invited again!

For any inquiry, check that your shipment has arrived, etc … contact yolanda@banda-l.com

 

WHAT & HOW TO EXPOSE


The exhibition space is exclusively a table of 1.80 x 0.76 meters. each table will be provided with a black tablecloth. You can use your own tablecloth.

Elements allowed to expose ar the main one by whose category the table has been contracted (guitars and basses, amplifiers, pickups) and some accessory of own manufacture.

IT IS NOT ALLOWED TO EXHIBIT ELEMENTS FROM OTHER BRANDS OR NOT MANUFACTURED BY THE EXHIBITOR.

The elements must be placed on the exhibition table, they can not be exposed on the floor, or behind the table. The posters, banners or any brand identifying element can not be installed at a height that hinders the vision of the other tables. Rollups are not allowed, nor any other element that is installed on the floor or behind the table

For security reasons, it is requested that boxes, packing elements, personal items, cases be stored outside the corridors, in the designated storage spaces or under the tables. Make sure nothing means a danger to others.

The exhibitors are responsible for keeping your table and the surrounding area clean and tidy.

Follow the instructions of the staff about the exposed elements or to remove any element not allowed. Refusal to do so may result in expulsion from the event.

HOW MANY INSTRUMENTS TO EXHIBIT?

The goal of the show is to show the public quality instruments in an aesthetic and appealing way. The tables should look attractive rather than crowded. It is a platform to show your art -your creations- and it is very beneficial for you that visitors can appreciate at first glance the beauty of what you have brought. Between 3 and 5 instruments on the table can be accomodated (depending on size), but not much more than that. The final decision is for the exhibitor, but we strongly recommend not to bring more than 6 instruments.

For security reasons it is not allowed to “stack” display elements on the table.

Remember to bring stands, tools, strings and everything necessary to keep the exhibition material in top condition. These items will NOT be available to be purchased in the sample.

 

INSTRUMENTS, AMPLIFIERS & PEDALS TEST


The tables will not have electricity service. Therefore, amplified instruments or amplifiers can not be tested on the tables. The use of test media with headphones (Pod’s, etc …) is allowed.

In the venue there will be four test cabins where you can try comfortably, in front of these a rest area can be found, so that while the test i being carried on, you can wait comfortably and in the case you want to have a little chat once the test is finished.

The maximum test time is 10 minutes. We ask for respect and solidarity with the other exhibitors to use the cabins in a responsible manner.

Take into account the general noise level and keep the volume reasonable.

Follow the instructions of the staff to lower the volume or vacate the cabin. Refusal to do so may result in expulsion from the event.

 

SALES IN THE SHOW


Due to the characteristics of the collaboration agreement with the city of Madrid, the show is considered “non-commercial”. However, commercial deals can be made, and material can even be sold, but certain rules must be observed.

  • The prices of the material should not be exposed to the public at the tables. However, nothing prevents having a price list that can be delivered to anyone who is interested. As well as answering questions about it if anybody ask.
  • There will be a discrete space that can be used to close any commercial deal, it is advised to use it if you want to make any exchange of that type.
  • It must be borne in mind that the instructions given to security personnel will be to prevent any person not identified as exhibitor from entering or leaving the exhibition with exhibition material. If any sale is made, the buyer must be escorted to the exterior.

 

SECURITY


The place where the show will be stored beforehand is a place duly guarded. In the venue will be a security guard service from Friday night until the end of the show, therefore it will not be necessary to collect the items displayed during the night of 13 to 14 October. There will also be a security service during the course of the fair.

In any case, it is highly recommended to insure the exhibition elements during the transport and the days of the fair, as well as to ensure that you are covered by a policy for damages against third parties.

 

GETTING TO THE VENUE AND UNLOADING


For those who transport exhibition elements by car and want to unload them in the exhibition area, it is possible to enter in the nearby area, although exclusively for such purposes and for a limited time. IT IS NOT POSSIBLE to leave the car parked in the unloading area. We kindly ask that, in solidarity with the other exhibitors and for operational reasons, the vehicle should not be left in the unloading area beyond what is strictly necessary.

You can park in the near vicinity, in the street or in public parkings close to the Show/Hotel.

 

INSTRUMENT STANDS


The organization of the event provides a table and a black tablecloth to each exhibitor. All other elements necessary to exhibit (stands, displays, etc …) must be provided by the exhibitor.

 

DEMONSTRATIONS & CONCERTS


Luthier Guitar Show is a silent exhibition, this is a feature that we consider fundamental. This is why it is not allowed under ANY CONCEPT any type of demonstration, beyond those organized.

In collaboration with Escuela de Blues de Madrid we’ll make demonstrations of instruments. It will take place on Saturday the 13th, from 8:00 p.m. to 8:30 p.m.

The demonstration will be in a Jam Session, with Blues and Rock’n Roll quartet, consisting of two guitars, a bassist and a drummer. Seven songs will be performed, in each song there will be two guitar solos, each played by one of the guitarists.

Therefore, there will be 14 guitar, 7 bass and 3 amplifiers spots. The price for each demonstration is EUR25,00 (VAT not included). Depending on the number of places requested, it may be necessary to make a draw.

It is possible to request a place for guitar and bass simultaneously, but in the case that the demand exceeds the offer there is the possibility that you have to choose one (at your choice).

To request a place in the demo, fill out this form:

> JAM SESSION REGISTRATION REQUEST FORM <

 

ONLINE STORE


In collaboration with our Media Partner, Guitars Exchange http://guitarsexchange.com/ we are very proud to offer you to participate in an innovative initiative in the field of guitar shows. The objective of this are multiple, and seeks to boost the sales caused by the event as well improve the attractiveness and give more visibility to the exposed instruments.

Guitars Exchange offers an exclusive online store for the Luthier Guitar Show within its marketplace, without any cost or commission from Guitars Exchange.

In this store you can sell the instruments and accessories that will be exhibited in the show, from 15 days before the event, for 15 days afterwards and with a 15% discount on the original price.

WHY THE DISCOUNT?

Applying a discount for a limited time has a double function. Increase the attractiveness of the event and boost subsequent sales. With this offer limited in time, the aim is to stimulate the purchase opportunity of the visitors. They can not only foresee that they will see in the sample, allowing prioritizing the contact with the elements of their interest and after making contact in the sample, evaluating the possibility of a purchase with an attractive price, within a limited time window .

The discount (and its deadline) will be highlighted in each ad.

Once the discount period is over, the ad will change so that it comes back to the regular price. If you want, you can leave the ad as long as you want in the sample’s sales platform. Or you can remove it.

HOW TO PARTICIPATE?

If you wish to participate, fill out the registration form here XXXX to post an announcement of the instruments you wish to advertise in the Luthier Guitar Show store. You can post as many as you want, whether they are to be exposed or not.

We recommend to include the instruments who are going to be exposed.

 > ONLINE STORE WEBFORM <

For making an ad you’ll need,

  • Photos (the more, the better)
  • Description of the instrument
  • Technical specifications
  • Price (without discount) VAT Included
  • Shipping costs (the more specific Countries / Rates, the better).
    For example: Your Country XX€, Europe XXX€, Elsewhere XXX€.
SALES & FEES

When making a sale, 3.4% Paypal fee will be applied.
No commission from Guitars Exchange or LuCE.

In the event that a sale is made, we will contact you to coordinate it. If the sell is made before the show, the delivery will be after the event is finished. In any other case, the delivery is made once LuCE has deposited the money in the bank account of the exhibitor.

 

HOTELS


There is a document about lodging in the area available here: 

Hotels

 

CANCELLATIONS


Once you receive the Second Invoice for the Luthier Guitar Show 2018 event, and just in case you may need to cancel your participation, LGS won’t refund the First Invoice amount.

From October, 5th, due to Hiring Logistics & Management costs, LGS won’t refund any amount.
Thanks for understanding.

We are looking forward to meet you at the Luthier Guitar Show!!